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Chocolate Bars
 
Chocolate Bars
 
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Chocolate Maker:
 

WEB SITE  www.tcho.com
Wrappers

TCHO (pronounced "cho") gives California its second bean-to-bar company after Scharffen Berger, which arguably is responsible for initiating this small-scale bean-to-bar trend in America. TCHO was started by Timothy Childs, a space shuttle technologist, and Louis Rossetto, co-founder of Wired Magazine (the "T" stands for technology, the CHO for chocolate). Where TCHO also differs is in its marketing and product development strategy. Rather than hire a focus group to tweak a chocolate's flavor to perfection, or use their own palates, as the other microbatch producers do, TCHO conducts public "beta testing," a product development process that allows the purchasers to give feedback that the company uses to refine the product.

USA  (San Francisco, California)
bean-to-bar   buy direct  
 
WEB SITE  www.tcho.com
Wrappers

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21-November-2024 20:22:41
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